Resource Box Tips – Difference Between A Good Resource Box And A Bad One

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In the previous post, we talked about not closing an article or blog post and leaving the reader hanging. One of the reasons is the message immediately following the post.

That’s a resource box and with a reader left hanging and wanting to know know, here’s your chance to direct them to a resource where they can get more information.

The resource box is where you give the reader more incentive to check out your website or blog. A poorly constructed resource box will undo all the good work you’ve done in the title and the content.

And example of a bad resource box is when you make it about you. For example:

“John Smith is a professional writer who has written over 10,000 articles blah, blah, blah…”

Truth is, no one really cares. People go looking for solutions online not to read someone’s resume. Instead, a better resource box would read:

“Did you know network marketers blow thousands of dollars every day on unresponsive MLM lead generation services? Are you one of them? Learn how to attract only responsive Network Marketing leads virtually free and kiss rejection goodbye forever.”

“It takes at least 18 months to build a network marketing business. We’ll show you how to build it in half the time!”

Can you see what we’ve done here. We’ve recreated the problem and then given them the solution and if they want it, they need to click through to out website or blog where our solution will be.

Remember, never make the resource box about you. It’s about the reader so make it about them.